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I have called this product an Online Workbook. Others may refer to it as an online marketing plan or some other derivative of that name. My aim was to make the workbook easy to work with and to appreciate the scale of what needs to be done. Also it is designed to assist the common person to complete an effective online presence. There may be parts that will need to be outsourced (depending on the skill sets of all the people in the organisation).
This workbook is designed to assist you with your online business. It has relevance to both setting up a new online presence (usually a website) or for reviewing an existing online presence that may not be achieving the results expected. This guide is also very helpful if you decide to engage a website planner as you will be armed with relevant information about the steps required and what you need to review about the business to ensure you end up with an effective online presence. This will give you sufficient information on how to assess the skills of potential website planners/designers.
It is important to complete the market research and target market sections first then you can continue with other sections.
Read the whole document through then begin to complete the required sections. This will give you an overall understanding of the scope of what needs to be done.
This workbook is not a start at the beginning and work to the end concept. The best way to use this workbook is to fill in the sections you have information for and then research and study the sections you are unfamiliar with. This might lead you to having to rewrite and modify some information you have already detailed; however, this process will give you valuable information you may not have had without the process. Completing this hree

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