Email Marketing works and it works very well. Email is a powerful marketing tool. Without email the net would be far less effective for business.
With email you can reach someone on the other side of the world 24 hours a day 7 days a week. And the cost is next to nothing.
When you combine email marketing with your website promotion you will have harnessed a far more effective and successful marketing campaign.
Email Marketing Works
Email marketing works because
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It allows targeting. You can send email to those people who want them rather than trying to email everyone, many of whom have no interest in your offer. Emails can be written in such a way as to appeal to certain segments of the market, by concentrating on issues that are important to them.
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It improves direct sales. There is a lot of research information quoting statistics that show email generates sales. Email can generate immediate action such as sales, downloads, enquiries and so on.
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It builds relationships. By sending well written and targeted emails you can build the vital relationship for success with your customers by targeting those than want and look forward to your emails. Business is about creating and maintaining customer relationships. Email is a vital internet communication tool to build and maintain the relationship. An online business will not work effectively without email marketing. Every email you send is part of your email marketing. A sales letter, a newsletter, a support or follow-up message, or maybe even an enquiry are all part of your email marketing.
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It builds loyalty and trust. Effective emails sent to a targeted market can reinforce loyalty and encourage trust. Building the trust is what gets the target market to buy or respond to email offers.
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It is data driven. When you send out an email campaign it generates heaps of data you can use to refine and improve your approach and message. That information can help segment target marketing even further and thereby improving targeting. All the data also helps in refining the approach and the message of future emails.
Instead of waiting passively for customers to show up at your website, you can use email (non-spam) to engage your existing and potential customers in a one-to-one relationship.
Email is a cost effective, high response process that can acquire and retain customers. You can use it to
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Sell and promote your products and services.
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Build customer relationships and loyalty.
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Reinforce your corporate and brand image.
