Essential Email
Back in 2001 I made the following comment in an article I wrote,
“The most powerful tool used on the internet today is email.” So now with social media becoming a mainstay of the net is email marketing still relevant for business. You bet it is.
Email is still the most common activity on the internet. With some research suggesting email is 90% of what users do the most on the internet. Here are some more statistics.
Email has almost 3 times the number of user accounts as Face book and twitter combined.
Over 3 billion people worldwide have an email account.
Over 90% of people check their email daily.
Emails have a longer life than a post on social media.
Worldwide more people online send and receive emails while less people communicate through social media.
A number of social media channels require members to log in using an email address. Seems social media realises the value of email as well.
Email marketing is a cost-effective way to promote and sell your goods and services. Email marketing is not just important, it should be a key tactic built into every organisation’s marketing plan. Hence if you want to get a message to your customers, email is the best way to do it. One of the most effective forms of marketing is email marketing.
If you want to be successful online, using email marketing effectively is essential. Hence the name Essential Email.
This information has been designed to teach and assist you to better use email marketing techniques and strategies for success.
Throughout this information you will be exposed to a range of strategies designed to help
Build your customer lists.
Communicate effectively with your target market.
Initiate follow up systems.
Build lasting and profitable relationships with your customers.
By doing all of the above your long-term success will be greatly enhanced.
The journey will be to show you
Why email is an important tool.
How to develop an effective and successful plan.
How to develop a list of potential customers.
How to write effective email messages.
How to send email.
How to evaluate the results of email marketing campaigns.
I trust you will find this information an invaluable tool in developing your email marketing and hope you refer to it often. It has been written to assist the email marketer wanting to either
Do it alone
Hire another person
Use an email service provider.
I wish you the very best of success in your endeavours with your email marketing.
Best Wishes