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Maintaining and Updating
Once the website has gone live that is not the end but rather the beginning of your online presence. A website is for ever a work in progress and needs to be updated regularly.
How often will the website be changed or updated?
For example monthly , six monthly and so on you need to keep your website fresh with new information so that visitors will return
How will you adjust your business strategy based on customer demands and competitors?
Does your website need to be in more than one language?
How will you maintain and further develop your mailing list, including how will you handle unsubscribe requests?