Marketing for Results
Market, advertise, promote to create traffic to your site.
To achieve success with your web site it has to be properly marketed. How will you integrate your web presence into your company’s existing marketing efforts?
The Marketing tactics to use would include
Press releases / media publicity.
Include all info about your website (email and web address) on all your marketing collateral, such as letterhead, business cards, with compliments slips, brochures, catalogues and so on.
Email details and web address in all your marketing material such as letter heads, business cards and so on.
Direct mail.
Trade shows.
Presentations to professional groups
In store promotions
Giveaway promotional items with printed web address.
Use a signature file on all your emails to help promote your site.
To promote your site to internet users would include
Email Marketing.
SMS marketing on mobile phones.
Discussion lists.
Search engine optimisation.
Search engine marketing.
Getting active in relevant newsgroups.
Chat room participation.
Banner advertising.
Writing articles for online publications.
Developing an affiliate program.
Develop a social media presence, using such things as facebook, twitter, LinkedIn and so on.
Find industry specific links and negotiate reciprocal links. Use this step when the website is actually functioning correctly and is live.
NOTE: Give customers a good reason to come visit your site and a compelling reason to come back time and again.